The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization (ASO) can still provide a big advantage over your competitors and it can be a very lucrative way to exploit your old fashioned SEO skills. Unless you are a hobbyist app developer in it for the fun and not the profit, your ultimate goal should be to create a brand, not just a string of apps. Based on the click-through rates for each, you’ll have a much better idea of what screen shots work best at attracting people’s interest and thus persuading them to download your app cpimobi the App Store. If you are really serious about getting better rankings in the App Store search you may want check out these tools that monitor and report cpimobi various metrics affecting your ranking. Sensor Tower is cpimobi tool that lets app developers easily track and manage different keywords in the iOS AppStore. He is the Content Strategist at Sensor Tower , a tool that helps mobile app developers do App Store Optimization (ASO) for the Apple App Store and Google Play. There are various App Store optimization tools around to help you in this quest.
Ranking well for terms that people are searching for is a great way to be discovered on the crowded app stores. If you have not yet done so, we would highly recommend you to try out the App Radar Keyword Tracker in order to keep an eye on your App Store Optimization efforts. Some are indie developers, running one-man show, others are working in startups with (some) marketing budgets, and some are known brands or web services taking some baby steps in the mobile app arena. After successfully doing everything mentioned above, App Store optimization doesn’t stop there. And, as we mentioned in step two, you’ll want to pay extra attention to keywords for your Google Play description. The volume estimation relies on multiple parameters taken directly from the App Store.
Additionally, if a keyword is removed from your app listing (e.g. keywords space), you typically will become immediately ineligible to rank for that keyword. Sometimes reviews reveal a great deal of information about the app that may convert a potential searcher. Click here to learn more about Gnome Escape, our service to help increase buzz for your app. Luckily, newcomers can benefit from install trends that are also monitored and used by most app stores. Just play around with it for a while and you will soon understand how beneficial can Google Keyword Planner be for your app business.
Of course, both the Apple App Store and Google Play handle titles and keywords differently, so how you approach your title should depend on if you’re marketing to Apple or Android users. Recent updates changed in-app purchase names to only have an effect if it is an exact match with keywords. Snap a cool scene from your game or a nice UI from your app for the cover screen.
- The company has too many strict demands for developers, in app advertising iphone
Keyword optimization is the process of refining keywords to help make your product more searchable. And if your app hasn’t been updated in quite some time (6 months or more), it’s a signal to users to stay away because your app appears stale and no longer supported. Repeat each targeted keywords (choose about 10) 4-5 times and scatter them throughout your marketing-oriented copy, combined with various other keywords. In order to make the most of owned assets in app stores, you must ensure that target keywords are included in the Title, Keywords (Apple feature only – more on this in a bit), Description, Icon, Screen Shots and Videos. Apple (And Google) wants the best quality apps to be on top, to ensure an optimal user experience. If they say yes, ask if they would like to give a rating on the app store, if not, ask if they would like to send some feedback.
Once you have signed up for a platform, start tracking all of the keywords that have been chosen for the app. With the help of mobile wizard Theodore Moulos , with whom I had an in depth discuss on mobile apps, I crafted this guide to help you become the master of the dungeons called App stores. By implementing a sound app store optimization strategy, apps can even rank in the top app lists without investing in paid install campaigns, currently running in excess of $2 per install.